It is important that you let everyone know that you have a website; viral marketing is a very effective way of getting your name out there.
Don’t forget to implement the items below to ensure you are found on the web and continue to improve your online presence.
- Get inbound links to your website.
List your Business on the online directories.
There are many free directories and the best ones are listed on our website at: http://www.safetechdesign.co.uk/category/blog/page/2/
- List your Business on Google Places and other search engines.
This can help you can gain top search results in Google for your products or services using the Local Business service from Google. You will need to register for a googlemail account then submit your website / business details to Google’s local business centre.
- Paid listings.
There are many quality paid listing platforms available. Unfortunately Yell and Thompson Local are now so big that your advertisements get swallowed up by the big players that can afford to pay upwards of £10,000 per listing. We recommend
Advertising is very effective due to the domain name of the directory as many surfers search the term ‘I want a local……….’ The advertising fees are far lower than most and much more effective.
- Social Networking.
If you haven’t already, create a Facebook, Twitter and LinkedIn account and network like mad. Let everyone know you exist and that you are brilliant. I am sure what you do, you do well so SHOUT ABOUT IT!
- Write fresh content.
The search engines love websites that are changing and getting lots of visits. Add new content and images to your website to ensure that the search engine can view you as a ‘Live credible website’.
- Utilise your company email.
Email your clients regularly with exciting offers and good ideas. It’s important to remind your clients and customers that you are still alive and are waiting to do business with them.
- Write articles.
Go out on the web and look for places that you can write about what you do best. You will be amazed at how many people love what you may think is boring news. Ensure you place a link to your website on the article; it’s a free inbound link.
- Create some videos.
Videos are great and offer great entertainment and information. Whatever your business, you can certainly create a video that explains what you do and how you do it. Get it on You Tube and the many other free video platforms. The videos can also be embedded to your website to improve SEO and add credibility.
- Add your URL to your emails.
By adding your website URL to your emails you are giving the receiver the opportunity to visit your website with ease. This is also beneficial as the search engines award your website credibility for every visit made to your site. This will ensure your website ranks higher on the search engines.